It’s a truth universally acknowledged that a “Staged” home sells for more than a non-staged home. But exactly how much more can be difficult to quantify. Until now, that is. I have a great, recent example to share:
Adjacent, identical West Seattle Townhouses (I’ll call them A & B) sold within 90 days of each other. Townhouse A was listed with what appeared to be very little prep work; the seller’s clutter can be seen in the listing photos. I listed Townhouse B after my client vacated the home and hired a professional staging company to stage it.
Townhouse A sold for $498,000 and my listing Townhouse B sold for $525,000 – that’s $27,000 (or 5.4%) more than the identical neighboring unit. It cost my clients $3,600 to stage the home, yielding a 650% Return on Investment (ROI). My client was very pleased with the results.